What is ethnographic research and why is it important?

Key Points

  • Ethnography is a term used for the study of people and their culture and customs.
  • Most ethnographic studies are conducted in the field and ethnographers try to observe people without interfering, so that they do not influence the results of the study.
  • There are many different ethical concerns and guidelines to consider and follow during ethnographic studies.

Helpful Links, Videos and Online Courses