Ethnography

What is ethnographic research and why is it important?


Key Points

  • Ethnography is a term used for the study of people and their culture and customs.
  • Most ethnographic studies are conducted in the field and ethnographers try to observe people without interfering, so that they do not influence the results of the study.
  • There are many different ethical concerns and guidelines to consider and follow during ethnographic studies.


Helpful Links, Videos and Online Courses

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